Generating AED 380M in qualified pipeline from digital investment
Dubai Property Developer
In sales-qualified pipeline generated
Enquiry to sales-qualified lead
Reduction in cost per qualified lead vs. exhibitions
Of pipeline from international markets
The developer had relied historically on exhibitions and broker networks. With a AED 1.2B project to launch during a period of intense market competition, the sales team needed a consistent, measurable flow of qualified international buyers — with lead quality measured by ultimate property sale, not initial enquiry.
We built a multi-market acquisition programme targeting eight source markets (UK, India, Pakistan, Russia, Egypt, Nigeria, China, and Saudi Arabia) with market-specific creative, language, and offer strategies. Every lead was scored against sales-qualified criteria before being passed to the sales team.
- 01
8-market paid media programme across Search, Meta, YouTube, and programmatic
- 02
Market-specific landing pages in 5 languages
- 03
Lead scoring model integrating financial qualification signals
- 04
Sales-marketing alignment programme with shared pipeline reporting
- 05
WhatsApp follow-up automation reducing response time to under 4 minutes
- 06
Event-based remarketing following virtual property tours
The project sold 74% of its units within 8 months of launch — substantially ahead of the developer's internal targets. Digital acquisition contributed 62% of total sales pipeline, at a cost-per-qualified-lead 67% lower than the developer's prior reliance on international property exhibitions.
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